Spark Yoga Studio

Online Yoga Studio

Project Type - Branding

2024

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Spark Yoga Studio combines fun with serenity whilst also building strength & resilience. Calmness is the core value of Spark Yoga Studio & this had to be present within the branding. Saffron Peters, the owner of Spark, noted that she felt optimal calmness from the colour purple & I encouraged her to bring that into her branding. She wanted to use flowing patterns to depict relaxed movement as well as calm imagery to reflect the atmosphere of Spark. Saffron also wanted to allow her yoga practice to be easily accessible by anyone, anywhere. This was brought to life by the fact that Spark is online to keep the accessibility aspect of her wishes through an app including live sessions & soothing podcast episodes. Bringing these elements together allowed me to create branding which exuded exactly what Saffron was looking for, a relaxed & calming atmosphere to allow users to wind down with ease.