Urban Bite

Sandwich Shop

Project Type - Branding

2024

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Brothers George & Danny Saunders created Urban Bite with the vision of simple & easy food. They also wanted to make as much from scratch as they possibly could which led them to also create their own bottled drinks in-house as well as bake fresh bread every day to keep up with their overwhelming demand for culinary perfection. They tasked me with creating packaging for their takeaway products as well as labels & sleeves for their bottles & salads. Whilst discussing what they wanted their branding to exude, they mentioned they wanted a rich, bright blue which was trendy yet stood out. We came to the decision of the bouncing blue which is prevalent in the packaging, making it catch everybody's eye. They also wanted their wordmark to be punchy & modern whilst also being captivating which is how we came to the wordmark plastered throughout their branding. Between all of these elements, we collaborated to create a fun & outgoing brand with power & uniqueness.