The Holy Bagel

Bagel Shop

Project Type - Branding

2025

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The Holy Bagel is a brave, personality-driven food retail brand for the contemporary bagel shop that bakes its own bread & perfects every filling. The visual direction celebrates “playful, holy humour” with the chunky typeface and halo detailing combined to a hand-drawn pattern applied across packing, signage & merchandise. Textured backdrops, floating crumbs & shiny food photography help communicate the shop’s commitment to handcrafted flavour.

From takeaway bags &  coffee cups to large-scale advertisements, the identity translates across all print work, remaining cohesive & instantly distinguishable with its black & cream colour palette & signature illustrations. The result is a playful, standout design system that celebrates flavour, craftsmanship & a heavenly twist on the classic bagel experience.