Little Paws

Pet Store

Project Type - Branding

2024

 

Little Paws was created with pets & their owners in mind. Owner Josie Parker has been a lifelong pet owner & wanted to share her passion for animals with her local area. She explained that she wanted to use blue as her main colour as she felt it was a relaxing colour & wanted her customers to trust her as a business. She also mentioned that she wanted a typeface that wasn't too complex as she wanted to get across that her business is a simple yet professional brand. When discussing what elements she wanted to create, she mentioned that a loyalty card was high on her list of must-haves as she wanted to give back to her fellow pet lovers with a reward system. She also wanted to make pet care easy & accessible so she added her own brand of pet vitamins & minerals with cohesive branding to her store to ensure pets were well cared for. Combining all of these elements allowed me to execute her vision perfectly & bring her dream to life.