The Lacquer Lounge

Project Type - Branding

2024

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I created the branding for The Lacquer Lounge to go alongside their opening day. Owner & beautician Zoey Thomas had a pretty in pink vision which she made clear from the get-go. When discussing the feelings she wanted her brand to exude, she mentioned that feminine was something that was massively important to her as she prides herself on her feminine energy. We agreed on a trendy but timeless typeface which worked in any setting as well as a strong colour palette to match her aura. Zoey also required packaging for a nail polish line which she intended to release when opening her salon. She wanted to keep the packaging simple in order to not take away from the polishes themselves. The end result is a beautiful, feminine brand which is trendy & professional, the exact values of The Lacquer Lounge.