Crumb Theory

Luxury Cookie Store

Project Type - Branding

2025

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Crumb Theory has a simple philosophy, sweet treats with exciting flavours. I wanted the colour palette to be simple & punchy so it would stand out against its competitors, the bright blue popping in a sea of beige. I also wanted to have simple brand icons which reflected what the brand is about as well as making sure they fit well as a brand pattern for elements such as boxes, vellum paper, stickers & other important packaging products that the business may use.