Crumb Theory

Luxury Cookie Store

Project Type - Branding

2025

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Crumb Theory has a simple philosophy, sweet treats with exciting flavours. Sean Hayes had a vision to create the perfect cookie & he would do anything to get it. He spent 3 years perfecting his cookie dreams & then tested his final recipes on his friends & family to make sure he nailed it & he had!

When we had our initial chat, Sean wanted his branding to not be overly complicated & have a simple colour palette along with a set of simple icons which represented the cookie in all its glory. I also created window decals based on his desired icons which kept the branding cohesive & professional. Together, we designed the boxes in which the cookies would go in & had to ensure that these were also cohesive with the rest of the branding. Between all of these elements, Crumb Theory was brought into realisation with a bright & powerful bang along with strong branding to tie it all together.